Are you a wedding photographer who is looking for ways to improve your portfolio website or build one from scratch?
If so, you have come to the right place! In this article, I have handpicked 8 of the best wedding photography portfolio examples that demonstrate effective marketing and sales approach.
These ideas are guaranteed to inspire you and assist you in developing a wedding portfolio website that will not only wow your clients but will also teach you how to build a portfolio website that converts visitors into clients.
Let’s begin!
Related reading: Photography Portfolio Website That Sells: 9 Essential Elements
Here Are The 9 Best Wedding Photography Portfolio Examples
#1. Costola Photography
Costola is a wedding photography collaboration between Washington, D.C.-based photographers TONY and ANDIE. Their website is a great example of what a professional wedding photography portfolio website should be like.
What Do I like About This Wedding Portfolio?
A well-thought structure of the website follows best practices and smoothly leads website visitors from one content block to another educating them about the services and reasons why they should choose Tony and Andie.
The copywriting on this website deserves special attention and is a great example of how you can differentiate yourself from other photographers just by finding the right words that spark the desired emotions and sentiments in your customers.
For example, the following paragraph has so much depth to it and makes you want to read on and discover more about their services: “We are family heirloom architects — capturing and preserving memories that can be seen, touched, and felt over and over again as you experience them in your hands, throughout your home, and within your heart”.
The “Giving Back” program, where Tony and Andie give back 20% of all online gallery sales to their partners in Haiti is a great initiative that sets them apart from other photographers. It makes you want to choose their services and be a part of this excellent initiative.
Their “About” page is a perfect example of how to use storytelling to capture the attention of readers and convert them into paying customers.
Related reading: Why 90% of Photography Portfolios Fail to Attract New Clients
#2. Heather Sham
Heather Sham is a London-based professional wedding photographer with a really fun and relaxed personality that is translated throughout her website copy and personal photos. Her professional work looks stunning and she has been voted as the top 10 wedding photographers in London.
What Do I like About This Wedding Portfolio?
Heather’s upbeat and easy tone of voice in her website copy distinguishes her from the competition, making you want to collaborate with her. Here’s an example of the text from her website: “I’m so excited you’re here! lemme give you an air hug real quick”.
On her wedding photography portfolio, Heather has a gallery of photographs snapped with her delighted customers. You can tell from their gleaming smiles that the couple is having a good time on their special day and are pleased with Heather’s wedding photography service simply by seeing the joyful faces of her clients. This contributes to her credibility and trustworthiness, making you feel she’d be an excellent photographer for your wedding.
Heather has a number of high-quality videos embedded in various places across her website. For example, on her Experience & Pricing page, she has two videos that show fine art wedding albums and fine art wedding prints that she offers to her clients. This again shows her professionalism and attention to detail and makes you want to book her as your wedding photographer.
She has a dedicated landing page on her website for the high-quality wedding photo albums that she offers to her wedding clients. This landing page is well structured and has beautiful photos, videos, and copy. While many wedding photographers provide stunning, high-quality photo albums to their clients, only a few take the proactive step of creating a dedicated landing page on their portfolio website that showcases these products and explains why prospective clients should consider ordering one.
#3. Bring Me Somewhere Nice
Dani Rodriguez, a modern wedding and editorial photographer from Berlin, runs Bring Me Somewhere Nice. Major publications, such as BAZAAR, VOGUE, The Anti Bride, and LANE have featured his work. His unique wedding photography style, which infuses documentary and editorial photography together results in some amazing final photographs.
What Do I like About This Wedding Portfolio?
I love Dani’s wedding photography portfolio website because it is very clean and minimalistic. His target audience is young people who want a modern wedding photography style, and his website does an excellent job of conveying this style while also filtering out those clients who are looking for something more traditional.
I also love Dani’s Philosophy section on his website. Not only does it look fantastic, but it discloses his photography philosophy which helps him connect with potential clients. I especially like the following part:
“Booking as many weddings as possible is not what I am after. I much prefer to photograph weddings of couples who match my vision and style. Couples who trust me and who highly value their wedding photos and think about them as a visual legacy”.
Dani’s About Me page is also a great example of how to stand out from the competition. Not only does he tell his story and how he became a wedding photographer but also shares his favorite movies and songs. This allows his website visitors and possible clients to form a better picture of his personality and develop a stronger emotional connection.
#4. Jenny Fu
Jenny Fu is a professional wedding photographer based in New York. She has been recognized as one of the best wedding photographers in the world by BRIDES magazine.
What Do I Like About This Wedding Portfolio?
I love Jenny’s wedding portfolio website because it is very elegant, has a very clear structure, and is optimized for quick website loading times. The choice of typefaces on her website is also excellent. It’s really attractive and goes well with the design of her website as a whole.
As a digital marketer, I’m pleased to see that Jenny has included lead magnets on her website to collect email addresses from visitors. Lead magnets are essentially digital freebies that you give away in exchange for an email address (ex. A couple’s guide to planning a memorable and restful engagement session!). They allow you to significantly grow your email list, which can then be used to convert email subscribers into paying clients.
Find out more about lead magnets and other important website elements that will help you convert your website, and visitors, into clients in this article: Photography Portfolio Website That Sells: 9 Essential Elements
Jenny’s wedding portfolio website not only features her fantastic work, but also a blog where she discusses various topics related to weddings. Here are some of her latest blog posts:
- Best European Destination Wedding Venues
- 2022 Bridesmaid Dress Trends
- Best Places To Buy An Engagement Ring In NYC
You might be wondering why Jenny is writing about the best places to buy an engagement ring in NYC when it’s not relevant to her profession. The answer is simple – by writing and publishing high-quality content on her website Jenny is able to generate free traffic to her website from Google (organic traffic).
Moreover, the high-quality content on Jenny’s blog creates trustworthiness and authority and helps her close more deals and possibly charge higher rates to her clients.
#5. Melli & Shayne
Melli & Shayne are German wedding photography and videography duo. Their website is a great example of a modern wedding photography portfolio website.
What Do I Like About This Wedding Portfolio?
I really enjoy the look of Melli and Shayne’s website. The color palette, as well as the color grading of their wedding photographs and films, creates a very warm and friendly atmosphere. Hand-drawn visuals and typeface contribute to the overall feel of their website, making it unique and memorable.
Apart from wedding photos, Melli and Shayne offer their clients highlight films – short cinematic videos that capture the special day of their clients. I love how well they described these videos:
“Cinematic highlight films are a perfect way to relive your special day in a way that photos simply can’t quite do. In a beautifully cut 3 – 5 minute video, the whole atmosphere, vibe, story, and emotions of the day are told and forever preserved in this easy-to-watch (and show) format.”
This is a great way of differentiating yourself from the competition and upselling additional services to your clients.
I really like their About Us page because it features a beautiful design and storytelling. Especially I like the beautiful story of how they met in Zanzibar in 2012. Their story and the way it is presented with beautiful photos and a video give website visitors a sense of trust and allow them to get a better understanding of who Melli and Shayne are as people.
#6. Anee Atelier
Anee Atelier is a New York City wedding photography studio that is run by Gina Esposito and Sheena Meekins. Anee Atelier is named a Harper’s Bazaar top wedding photography studio in the world.
What Do I Like About This Wedding Portfolio?
I really like its modern, clean, and minimal design and very subtle animations that work together to create a very professional-looking wedding photography portfolio website.
Especially, I like the look and the feel of their “Experience” page which explains what sort of experience you will get if you hire Gina and Sheena to shoot your wedding. The copywriting on this page (as well as the rest of the website) is also fantastic, and it really contributes to a holistic experience.
Gina and Sheena offer a unique service called ANÉE AWAY, where they connect clients to experienced travel advisors that can help plan an amazing honeymoon or vacation. This differentiates them from the competition and provides peace of mind for their customers.
#7. Alicia Rinka
Alicia Rinka is a Colorado-based wedding photographer who has appeared in BRIDES, Muna Luchi Bride, INSIDER and other prominent wedding publications.
What Do I Like About This Wedding Portfolio?
Alicia Rinka’s wedding portfolio website features a very modern design with a lot of minimal graphical elements and a non-standard content layout. I personally really enjoy this style of web design, which makes me want to go through the site in detail.
Alicia’s About page also features a very distinctive design and I really like how she has integrated a short looping video showcasing the behind-the-scenes process of her work. It really adds to the overall vibe of this page.
#8. ABBY JIU
ABBY JIU is a team of professional female wedding photographers based in Washington, DC. Their work has been featured in People, Brides, The Know, Over the Moon, Washington Weddings, Inside Weddings, and other prominent publications.
What Do I Like About This Wedding Portfolio?
I really like the whole aesthetic and feeling of ABBY JIU website; it is very professional, with a well-conceived structure that makes it easy to navigate the website and follows the best web design practices.
Their Services page really appeals to me because of the beautiful design layout, well-written copy, and beautiful images. I also like how they utilized graphical patterns as the background for some of the content blocks. It creates additional depth to the overall design of this page.
To Sum Up
These are the eight best wedding photography portfolio examples that I have handpicked and analyzed. I hope that you found this article useful and that it inspired you to create your own wedding photography portfolio website.
Just to recap, here are the 8 wedding photography portfolio examples that I have covered in this article:
Are you interested in a photography portfolio website that will help increase your sales?
I am more than happy to assist you!
I’ve been working in digital marketing and sales for 12 years, so I can help you develop an attractive portfolio website that will bring targeted visitors and convert them into paying customers.
You can view an example of the product photography portfolio website I created for my wife here: https://alinakareva.lv.
If you’re interested, you may contact me at hi@ohmycamera.com or send me an email through the Contact page.
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