OHMYCAMERA Product Photography Blog

5 Cold Email Subject Lines for Product Photography (Tested)

Cold email subject lines for pitching product photography services

Did you know 64% of email recipients open or delete messages based solely on the subject line? 

Leveraging my decade-long experience in digital marketing, I’ve used this insight to revolutionize my wife’s product photography business. My secret weapon? Sharp, effective cold email subject lines and well-structured cold emails.

In this article, I’ll unveil the exact subject lines that skyrocketed her open rates to 83%, bringing a steady influx of new clients. These aren’t just theories; they’re battle-tested tactics.

Key Criteria of an Effective Cold Email Subject Line for Product Photography

1. Short and Sweet

With 81% of emails now opened on mobile devices, it’s crucial to optimize your subject line length. Aim for a sweet spot of 41 to 70 characters.

Why these numbers? Well, 41 characters is typically the maximum length visible in portrait view on an iPhone, while 70 characters is the upper limit for Gmail’s desktop interface.

Cold email subject line tester

Keeping your subject line within this range ensures it’s fully visible, avoiding the risk of being cut off mid-sentence. Remember, a subject line that doesn’t display properly can deter potential clients from opening your email, no matter how compelling the content might be.

2. Personalization is Key

Integrating the recipient’s name, or referencing something specific to their business or interests, can significantly amplify the impact of your email. Personalization increases open rates by an impressive 50%.

personalization in cold email subject lines

This could involve mentioning a recent product launch they had or acknowledging a particular challenge in their niche that your photography services can address.

The goal here is to make the recipient feel that the email was crafted specifically for them, not just part of a mass mailing.

3. Spark Curiosity, Offer Value, or Create Urgency

Your subject line should either pique curiosity, offer immediate value, or convey a sense of urgency. Curiosity can be aroused by posing a compelling question or hinting at intriguing information inside the email.

Spark curiosity with cold email subject line

Offering value could involve providing a tip, insight, or a solution to a common problem faced in product photography.

Creating urgency, on the other hand, might involve time-sensitive offers or limited opportunities. This approach compels the recipient to open the email immediately, for fear of missing out.

Remember, the goal is to create a subject line so intriguing that ignoring your email feels like a missed opportunity.

5 Tested and Proven Cold Email Subject Lines for Product Photography Prospects

Cold email subject line for product photography services 1

This particular email subject line outperformed all others that my wife and I tested, achieving an astonishing 83% open rate!

The reason for this subject line’s exceptional performance is its conciseness, personalization, and ability to spark curiosity. Recipients are intrigued to discover what the video is about.

Furthermore, according to a study by HighQ, including the word ‘video’ in the subject line has increased open rates by 19%, and click-through rates by 65%!

Sidenote: to utilize this cold email subject line you’ll need to record a short video presentation to the potential product photography client. This is an advanced strategy that I and my wife used to win many product photography clients. If you want to learn more about this strategy and how to find product photography clients, check out my brand-new video course.

Turn Your Product Photography Portfolio Into a Client-Winning Tool!

Create a modern product photography portfolio in just 5 minutes with our new Canva template. 

Play Video about Modern product photography portfolio template for canva
Example of a cold email subject line for pitching product photography services

This is another great example of a cold email subject line that you can use for pitching your photography services to potential product photography clients. 

It is short, personalized and it sparks curiosity. Moreover, question-based subject lines and preheaders can help you improve your email open rates, engagement, and conversions by leveraging the power of curiosity.

When we’ve used this email subject line, we offered a free complimentary product photoshoot of up to 3 photos to the potential client. This offer goes really well with the subject line and delivered great results for my wife.

Cold email subject line example three for product photography services

Here’s another great example of a question-based cold email subject line that we’ve used for pitching to potential product photography clients. It’s very short, personalized, and catchy.

To connect this subject line with the actual email content, we used a strong and engaging opening line, such as: ‘Did you know that 75% of online shoppers rely heavily on product photos when making a purchase decision?

This particular cold email subject line was highly effective, achieving up to a 67% open rate for my wife.

Example of a cold email subject line for product photographers who pitch their services to clients

Imagine you receive an email with the following subject line. Would you open it?

I bet you would!

This email subject line is effective because it is relatively short, personalized (mentioning the name of the person as well as the company name), and very, very intriguing. You can’t help but be curious to click on the email to find out what this person has discovered about the company.

In the body of the email, you could simply state that you have been researching the company and were so impressed by their product or packaging that you felt compelled to offer a free product photoshoot for one of their products.

cold email subject line example 5

I need to confess – I stole this email subject line from one of the articles I read about the best-performing cold email subject lines a while ago.

I loved this email subject line because it’s short, personalized, and quite provocative. In fact, it toes the line of what’s acceptable, and that’s precisely what makes it such an interesting choice.

My wife used this specific cold email subject line several times, and it delivered pretty decent results. However, frankly speaking, she didn’t feel comfortable using it, as it sounded a bit too arrogant for her taste.

If this style of writing matches your overall vibe and positioning (i.e., if you use elements of humor on your product photography portfolio website), then feel free to test this cold email subject line!

For this specific email subject line, my wife offered a free product photoshoot to the potential client. This offer pairs really well with the subject line because, well, it’s a no-brainer!

Just to recap, here’s a list of the best cold email subject lines for pitching product photography services that I tested:

  1. {{name}}, I recorded a short video for you
  2. {{name}}, what would you say?
  3. {{name}}, did you know this?
  4. {{name}}, I was researching {{company name}} and…
  5. {{name}}, this is a no-brainer!

Recommended Resources on How to Craft Effective Cold Email Subject Lines

Resources

Cold Email Subject Lines for Product Photography: Conclusion

As we’ve explored in this article, combining brevity, personalization, and an element of intrigue can transform your email outreach efforts, especially in the realm of product photography.

Remember, the subject line is your first and often only chance to make an impression. It’s the gatekeeper to your message, the deciding factor in whether your email gets opened or lost in the digital shuffle.

The real-life examples and strategies shared here, from the curiosity-piquing “{{name}}, I recorded a short video for you” to the provocative “{{name}}, this is a no-brainer!”, are more than just lines of text. They are powerful tools that have been proven to work in the competitive field of product photography.

As you apply these tactics, keep testing and refining. The landscape of digital marketing is always evolving, and what works today might need a tweak tomorrow. Stay curious, stay creative, and most importantly, stay true to your brand’s voice and your clients’ needs.

Facebook
Twitter
LinkedIn
Reddit

Share This Post

Facebook
Twitter
LinkedIn
Reddit
Aleksandrs Karevs

Aleksandrs Karevs

Hi, my name is Aleksandrs and I am a full-stack digital marketer passionate about digital photography. In my free time, I enjoy taking photos with my everyday companion – FUJIFILM X100V. Read full story here.

Want More Product Photography Clients?

Learn how to consistently find and win over your dream product photography clients without paid ads or sales expertise.

ARTICLE BY

Hi, my name is Aleksandr and I am a full-stack digital marketer from Riga, Latvia. In 2018 I became obsessed with photography and decided to create this blog to share my knowledge about both photography and marketing. In my free time, I enjoy taking photos with my everyday companion – FUJIFILM X100V.

Disclosure: OHMYCAMERA.com is a participant in several affiliate programs and may be compensated for referring traffic and business to companies from affiliate programs at no additional cost to you.

aleksandrs-karevs.jpg

ARTICLE BY

Hi, my name is Aleksandr and I am a full-stack digital marketer from Riga, Latvia. In 2018 I became obsessed with photography and decided to create this blog to share my knowledge about both photography and marketing. In my free time, I enjoy taking photos with my everyday companion – FUJIFILM X100V.

Disclosure: OHMYCAMERA.com is a participant in several affiliate programs and may be compensated for referring traffic and business to companies from affiliate programs at no additional cost to you.