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6 Key Factors for Choosing a Product Photography Camera

Sony 7C mirrorless camera with Sony 24-70 2.8 G master ii lens. Choosing a camera for product photography.

When I first started on the journey of choosing a product photography camera, I was overwhelmed by the choices. The camera you pick dramatically influences the quality and appeal of your product shots. 

In this guide, I’ll break down the process, sharing key insights and factors I’ve learned to help you capture product images that truly shine.

Essential Criteria for Picking the Perfect Product Photography Camera

#1. Camera Price

Price is undeniably a significant factor in any purchasing decision. In the realm of product photography, where equipment can range from budget-friendly to premium, understanding the value proposition becomes crucial.

Spending beyond one’s means or without a clear understanding of the return on investment can be counterproductive.

Remember, the most expensive camera isn’t necessarily the best fit for every photographer. 

Some might find that a mid-range camera, paired with top-tier lenses, provides the optimal balance for their needs. On the other hand, professionals working on high-end projects may find that premium cameras, with their advanced features, justify their hefty price tag.

Canon mirrorless camera Canon R5. The best canon cameras for product photography

Evaluating Price in Context

When considering a camera’s price, it’s essential to:

  • Assess Needs and Budget: Outline your primary requirements and set a realistic budget. Are there features you absolutely need? Can certain features be compromised for a better price?
  • Consider Long-Term Value: While initial costs matter, think about the camera’s longevity. Will it require frequent upgrades? Does the brand have a good track record for durability?
  • Factor in Additional Expenses: The cost of a camera body is just the starting point. Lenses, memory cards, batteries, and other accessories can add up. Ensure you’ve accounted for these when setting your budget.
  • Research and Compare: Dive into reviews, comparisons, and user feedback. Sometimes, cameras within similar price brackets might offer different sets of features. Knowing these nuances can help you make an informed choice.


Personally, I prefer investing in higher-quality photo equipment and brands. When it comes to cameras, both my wife, Alina Kareva—a professional product photographer—and I use Sony cameras. 

She is using a Sony A7III, while I use Sony 7C. Both of these cameras deliver outstanding results. However, they do come with a hefty price tag, which might be daunting for beginner product photographers. 

If you’re on a limited budget, I would recommend looking for a used camera in good condition and investing more in superior camera lenses and lighting. Remember, camera bodies tend to depreciate faster than camera lenses. In my opinion, lenses are far more critical than camera bodies, especially in product photography.

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#2. Sensor Size and Resolution

The heart of a digital camera lies in its sensor, often compared to the role of film in older cameras. The sensor’s size and resolution have a direct impact on image quality, especially in disciplines like product photography where every detail counts.

Why Does Camera Sensor Size Matter?

The larger the sensor, the more light it can capture, which is crucial for producing sharp, noise-free images. 

Full-frame and medium format cameras, boasting larger sensors, are particularly popular among professionals in the product photography realm. These sensors not only provide better image quality but also deliver a broader dynamic range, which is essential when capturing products with varying tones or in diverse lighting conditions.

A photo of a camera sensor

Practically speaking, for those delving deep into product photography, having a camera equipped with a substantial sensor becomes more than just a choice for quality—it can be a requirement. Some higher-end clients, especially those dealing in luxury items or requiring high-resolution prints for extensive marketing campaigns, explicitly stipulate the use of full-frame or medium-format cameras. 

In such cases, having an APS-C sensor camera might hinder your chances of bagging the project. However, it’s essential to remember that while investing in such high-end gear might be prohibitive, renting is always an option. Many professional photographers choose to rent specific equipment tailored to a client’s requirements, ensuring they can deliver top-tier results without the upfront cost of purchasing new gear.

#3. Lens Compatibility

At the core of a photographer’s toolkit is not just the camera body, but also the array of lenses that can be paired with it. The ability to interchange lenses provides flexibility, allowing photographers to adjust to the specific requirements of each product shoot.

Different product shots demand different focal lengths. For instance, capturing a sprawling piece of furniture might require a wide-angle lens, while zooming in on the intricate details of a piece of jewelry necessitates a macro lens.

Sony G Master macro lens

The breadth of lens compatibility a camera offers ensures a photographer isn’t restricted in their creative choices. Professionals in the product photography arena often accumulate a variety of lenses over time. Hence, it’s vital to choose a camera that not only supports a diverse range of current lenses but also has the potential to be compatible with future lens releases.

A practical consideration is also the potential cost. Brands have their own proprietary lens mounts, and transitioning between brands might mean reinvesting in lenses. 

This makes the initial decision regarding the camera and lens ecosystem even more significant. For budding product photographers, a strategic approach might be to start with a camera brand that offers a wide range of affordable yet quality lenses. This approach ensures growth without incurring unnecessary costs in the future.


In our professional product photography journey, both my wife, Alina Kareva, and I trust Sony cameras. We use the Sony A7III and Sony A7C for our shoots. If you’re considering a Sony camera, I’d recommend this article on The Best Sony Lenses for Product Photography. It provides a thorough insight into what Sony offers in this field.

#4. Dynamic Range

Dynamic range defines the ability of the camera to capture details in both the brightest highlights and the deepest shadows of an image, ensuring that no detail is lost in either extreme.

Why Is the Dynamic Range So Vital?

Products often come with varying finishes — from the high-gloss shimmer of a luxury watch to the muted matte of a designer handbag. A camera with a substantial dynamic range ensures that the reflective highlights on that watch or the subtle texture on that handbag are both accurately captured without losing detail.

Luxury watch photo

Consider photographing a product against a sunlit window. A camera with a limited dynamic range might either blow out the window’s details, turning it purely white, or cast the product in a deep shadow. A good dynamic range can capture both the outdoor scenery and the product impeccably.

It’s worth noting that while post-processing can recover some details in highlights and shadows, it’s not a substitute for a camera with a naturally high dynamic range. Over-reliance on editing can degrade image quality.

How to Determine a Camera’s Dynamic Range?

When researching a camera, one of the metrics you might come across is its dynamic range, often measured in ‘stops’ or ‘EVs. The higher the number, the better the camera’s ability to represent detail across light and shadow. But numbers don’t tell the whole story.

You can:

  • Read Professional Reviews: Expert reviewers often conduct dynamic range tests and offer insights. Websites like DxOMark provide a comprehensive breakdown of camera sensor performances, including dynamic range.
  • Check Sample Images: Many camera manufacturers and review sites offer sample images. Pay particular attention to photos with high-contrast environments to gauge how the camera handles the dynamic range.
  • User Feedback: Photography forums and communities, such as the Reddit Photography community are goldmines for real-world experiences. Fellow photographers can offer insights into how a particular model performs under various conditions.

#5. Tethering Capabilities

Tethering, the act of connecting your camera directly to a computer or tablet, provides real time view, allowing photographers to analyze shots on a larger screen as they’re taken.

Canon camera with tethering cable for product photoshoot

Why is Tethering so Essential?

Imagine capturing a series of product images only to realize, upon transferring them to a computer, that there’s a slight imperfection or that the focus is just a tad off. The time and resources wasted can be significant. With tethering, photographers can make immediate adjustments, ensuring the product is portrayed in the best possible light.

Tethering also facilitates client involvement. When shooting for clients who wish to be actively involved in the product photography process, offering a live view of each shot can be invaluable. It speeds up decision-making and ensures everyone is on the same page.

How to Determine a Camera’s Tethering Capabilities?

Not all cameras support tethering, or some might offer limited capabilities. To ensure you’re investing in a camera that aligns with your needs:

  • Check the Manufacturer’s Specifications: This should clearly state if tethering is supported. Brands like Canon, Nikon, and Sony, known for their professional range, typically offer robust tethering capabilities.
  • Software Compatibility: Even if a camera supports tethering, it’s crucial to ensure it’s compatible with the software you intend to use, be it Capture One, Lightroom, or any other platform.
  • User Experience: As always, diving into photography forums and online communities can provide insights from those who’ve used the camera in real-world scenarios. This feedback can shed light on the ease of setup, stability of the connection, and overall user experience.

Incorporating tethering into your product photography workflow can elevate the quality of your work and streamline the process, ensuring precision and client satisfaction with every shot.

#6. Form Factor & Ergonomics

While the technical capabilities of a camera are of utmost importance, how it feels in your hand can’t be overlooked. In product photography, where shoots can span hours, the ergonomics of a camera—its design, weight, and how it fits in your hand—become crucial. Alongside this, the form factor, or the camera’s size and shape, can influence its portability and ease of use.

Sony camera ergonomics

Why Are Form Factor and Ergonomics Essential?

Each product shoot presents its unique set of challenges. Sometimes, you might be maneuvering in tight spaces, or perhaps you’re transitioning between different shooting angles rapidly. A camera that feels cumbersome or uncomfortable can become a hindrance, potentially affecting the outcome of the shoot.

Moreover, many professionals, including us, often use their camera gear beyond the confines of the studio. From traveling to capturing day-to-day moments, a camera’s weight and ergonomics play an undeniable role in its versatility. No one prefers lugging around a hefty camera during personal adventures. So, if you’re seeking a camera that suits both your professional and personal needs, paying heed to its weight and form factor is paramount.

Ergonomics goes beyond just comfort. A well-designed grip, logically placed controls, and an intuitive interface can streamline the shooting process. The faster you can adjust settings or change shooting modes, the more time you can dedicate to capturing the perfect shot.

Evaluating a Camera’s Form Factor & Ergonomics

If you’re eyeing a new camera, consider:

  • In-hand Feel: Whenever possible, try holding the camera. Does it feel balanced? Can you easily access the primary controls?
  • Weight: Especially if you’re shooting handheld, moving around a lot, or even considering the camera for personal travels, its weight can determine comfort levels and overall use.
  • User Feedback: Dive into reviews or ask fellow photographers about their experiences. How do they find the camera during extended use? Any ergonomic challenges they’ve faced?

The right balance between form factor and ergonomics can significantly enhance the shooting experience. It ensures that the camera is an extension of the photographer, responding seamlessly to every creative impulse.

In Conclusion

Choosing the right camera for product photography is no small task. It’s a blend of understanding technical specifications, balancing financial considerations, and foreseeing your evolving needs as a professional. While the myriad of choices available can be overwhelming, remember that the end goal is to find a camera that seamlessly integrates with your workflow, produces high-quality images, and stands the test of time.

The factors we’ve discussed, from sensor size and resolution to price, play pivotal roles in determining the best camera fit for your specific needs. But beyond the technical and financial aspects, trust your instincts and experiences. Talk to fellow photographers, experiment with different models, and always be open to learning.

Remember, at the end of the day, a camera is but a tool. Your vision, creativity, and passion are what truly bring images to life. Equip yourself wisely and let your work shine!

For those keen to dive even deeper into the world of product photography, I’ve compiled a comprehensive guide on the essential tools for product photography. I encourage you to check it out and enrich your toolkit further.


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Aleksandrs Karevs

Aleksandrs Karevs

Hi, my name is Aleksandrs and I am a full-stack digital marketer passionate about digital photography. In my free time, I enjoy taking photos with my everyday companion – FUJIFILM X100V. Read full story here.

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Hi, my name is Aleksandr and I am a full-stack digital marketer from Riga, Latvia. In 2018 I became obsessed with photography and decided to create this blog to share my knowledge about both photography and marketing. In my free time, I enjoy taking photos with my everyday companion – FUJIFILM X100V.

Disclosure: OHMYCAMERA.com is a participant in several affiliate programs and may be compensated for referring traffic and business to companies from affiliate programs at no additional cost to you.



Hi, my name is Aleksandr and I am a full-stack digital marketer from Riga, Latvia. In 2018 I became obsessed with photography and decided to create this blog to share my knowledge about both photography and marketing. In my free time, I enjoy taking photos with my everyday companion – FUJIFILM X100V.

Disclosure: OHMYCAMERA.com is a participant in several affiliate programs and may be compensated for referring traffic and business to companies from affiliate programs at no additional cost to you.